Comeback story: Inside Polaroid's digital revival

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'Tons of unnecessary ad calls going out': Confessions of a beleaguered ad tech exec, The winners and losers of Facebook's dive into header bidding, The winners and losers in a Coach-Kate Spade acquisition,
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In an era of selfies and smartphone cameras, retro mechanical cameras like Polaroid are making a comeback. Although video is Twitter's largest revenue generator, buyers are skeptical that clients will widely adopt the platform's new pre-roll video ads. In today's Confessions, a programmatic exec said publishers make too many ad calls and they don't have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. Facebook's recent header bidding expansion is good news for publishers and Amazon, but not so much for Google and traditional supply-side platforms. While cardless ATMs are on the rise in the U.S., they are still years from becoming mainstream, our sister site Tearsheet reports. An acquisition of Kate Spade by Coach is rumored to be within reach. Overall, the merger would be a positive deal for both handbag brands, but there are some losers in the mix. Hear about mastering the retail experience from leaders at Birchbox, Vera Bradley and Farfetch at the first-ever Glossy Summit.
 
 
Comeback story: Inside Polaroid's digital revival
Tanya Dua
In an era of selfies and smartphone cameras, retro mechanical cameras are making a comeback. And Polaroid is riding that nostalgia wave.
'Grasping at straws': Buyers say Twitter's new pre-rolls won't scale
Ross Benes
Although video is Twitter's largest revenue generator, buyers are skeptical that clients will widely adopt the platform's new video products.
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Measuring reader engagement using social media content
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'Tons of unnecessary ad calls going out': Confessions of a beleaguered ad tech exec
Ross Benes
A programmatic exec said publishers make too many ad calls and they don't have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand.
The winners and losers of Facebook's dive into header bidding
Yuyu Chen
The social network’s latest announcement is good news for publishers, Amazon and Facebook itself, but not so much for Google and traditional supply-side platforms.
The Difference Between AdTech and MarTech
Sponsored Content LiveIntent
This video delves into those differences between adtech and martech. We’ll explore how these two technology groups differ beyond the simple distinction of billing structure and examine how this technology has evolved. Sponsored content by LiveIntent.
The winners and losers in a Coach-Kate Spade acquisition
Hilary Milnes
An acquisition of Kate Spade by Coach is rumored to be within reach. Overall, the