Google drops ‘last look,’ Google Optimize exits beta & Samsung S8 gets Pinterest Lens tech

 
 
Featured story
 
Google Optimize, the free website testing solution, is out of beta   March 31, 2017 by Ginny Marvin
Optimize runs on top of Google Analytics.
 
From MarTech Today

Beacons & Bacon: 8-Step data strategy to hack any customer experience Apr 3, 2017 by MarTech Today Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.

Countering header bidding, Google drops its 'last look' advantage Mar 31, 2017 by Barry Levine The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation.

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing Mar 31, 2017 by Scott Vaughan B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.

The hype and reality of artificial intelligence [Podcast] Mar 31, 2017 by Matt McGee In this week's Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence -- what's fact, what's fiction, and what do marketers need to know?

Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens Mar 31, 2017 by Barry Levine The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone.
 
From Marketing Land
 
April Fools' Day 2017: Play Ms. Pac-Man, Amazon Echo's Petlexa, Google Gnome & more   Mar 31, 2017 by Matt McGee The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.
 
Reddit launches a new self-serve ad platform   Mar 31, 2017 by Tamar Weinberg New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.
 
Baidu becomes Google's biggest ally in mobile page speed   Mar 31, 2017 by Hermes Ma Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.
From Around The Web
 
WordPress App for Android Adds Better Support for Jetpack-Enabled Sites, wptavern.com
 
Get Smart Content and Bombora Form Partnership to Empower the Next Generation of Marketing Personalization with Intent-Based Insights, globenewswire.com
 
Reshift Media Revolutionizes Facebook and Google Advertising for Multi-Location Businesses, www.reshiftmedia.com